At the beginning of my Monktoberfest talk on Marketing Your Tech Talent, I said that: “I have occasionally had a marketing title; it has never been a good fit.” This was an overstatement. In the course of my career, I have had several good experiences as part of or working with marketing teams, for example at Adaptec, starting with: “…my new boss, Dave Ulmer… I told Dave what I’d been doing online (CompuServe, Usenet, answering email, web pages) and he said: ‘Fine, do more of that.’ And that’s about all the direction he ever gave me. He not only understood the Usenet, he was frequently and visibly out there himself.” (more of this story here)
Even when not been formally part of a marketing organization, many of my tasks and activities could be classified as “marketing”, broadly defined as “communicating the value of a product or service to customers” (wikipedia). Such activities have included:
Continue reading That Marketing Thing
