Tag Archives: technology

“You Can Always Go to a Startup”

“You can always go to a startup.” Job seekers in the Bay Area hear this refrain, especially from people with no experience of startups (or tech, or the Bay Area). Startups are seen as the sexy option. Some startup employees even dismiss those who stay in “safe” jobs at bigcos: “You must lack the guts or the talent to be out on the tech frontier, boldly disrupting the establishment!”

Easy for you to say. For many of us, working for a startup is not a realistic option. Not because we lack guts or talent (many of us have worked at startups before) but because most startup jobs are – by design – suited only to a very particular demographic. This limits employment prospects for the many who are not part of that group, but it also hurts the startups themselves.

If you’re a startup founder, you may think you don’t care about this particular problem, but you should.

The Lifecycle Barrier

I am not (for the moment) talking about the sexism and racism rampant in tech today. These are real problems and I in no way dismiss them, but there’s another barrier to job mobility, one that sooner or later everyone may face. I’m referring to the human lifecycle which, for many of us, looks like this:

  1. childhood
  2. college
  3. relationships / marriage
  4. babies
  5. kids growing up
  6. kids in college/empty nest
  7. retirement

For the first phase or two of this cycle, we usually have others providing for us. From phase three, we start providing for others, including our future retired selves.

The financial onus of a traditional middle-class family lifestyle today is staggering, more so in real estate markets like the Bay Area. People with families need decent salaries, good benefits, and humane hours: basic working conditions that are not met by most startup jobs.

The Trouble with Startups

Startups tend to offer lower salaries and skimpier benefits*,  while expecting long working weeks. As an employee, you are asked to invest a lot of time and brainpower in a venture which is extremely unlikely to pay off for you. The bait is lottery odds of getting rich on stock options, or a (usually illusive) sense of participation in “changing the world”.

It’s tempting to believe that startups and the VCs who fund them rely on the naïveté of young techies to fill these jobs. Regardless, most older employees can’t follow a startup dream even if we’d like to: we simply can’t afford the financial risk while we have responsibilities to provide for others. This is what I call the lifecycle barrier.

The lifecycle barrier is not exactly the same as ageism. It is possible to be older and less encumbered – e.g. divorced, kids grown, retirement funds safely socked away. But then ageism does come into play: many startups and VCs won’t even look at older people anyway.

Why You Need Lifecycle Diversity in Your Startup

The lifecycle problem harms startups in at least two critical ways.

First, it reduces the pool of candidates available for hire by startups. There’s huge demand for young people willing to work (and be compensated) startup-style, and every company is competing for a limited pool of such. Hence the increasingly strained attempts to stand out in cheap perks like free lunches, designer coffee, and employee drinkups.

Even if you manage to hire all the bright young things you want, you’ll still be missing something: your team will lack the perspective that diversity brings. The kind of perspective that comes with different cultures and experiences, sexes and sexualities, and just plain years of life and work. If the intended users of your products include any demographic other than young techies, you’re at far greater risk of failing (with a company, a product, or a feature) through lack of life experience and the broader empathy that such experience brings. You risk death by groupthink.

And then… young employees do get older, and eventually start to care about mortgages and school districts. If your financial model relies on your staff working 80 hours a week for relatively low wages, you may be sitting on a time bomb: can you cash out before key employees leave because they can no longer afford to work on your terms?

Fixing the Problem

If you’re a founder or investor, what could you change? What could you do to attract the diverse range of employees that your startup needs?

It probably requires rethinking your financial model and compensation structure, and thinking about what it means to be a desirable employer to a broad range of people. It requires thinking about company culture and how it is expressed, and whether yours is welcoming to more people than the stereotypical [young, male] startup employee. Myself and various middle-aged friends have had the experience of walking into a startup office and thinking: “I would not fit in here. Nor would I even want to.” Does this describe your company? Fix that.

So here’s a challenge: Think you’re a disruptor? Prove it. Start by disrupting the startup employment model. A whole bunch of smart, capable potential employees will be watching. And you might even persuade some of us to come work for you.


PS

As for me, I now work for Ericsson, arguably the most multinational company in the world, which keeps the long-term welfare of its employees very much in mind. People who join Ericsson tend not to leave.

People with families do, of course, sometimes found and work for startups. But those who can afford to do so often have already achieved sufficient financial security (perhaps having been winners in an earlier startup lottery) to take the risk. To be a serial entrepreneur, you have to have had a success somewhere along the line.

For more reasons and ways startup culture needs to change, read Shanley Kane’s YOUR STARTUP IS BROKEN: INSIDE THE TOXIC HEART OF TECH CULTURE. It’s uncomfortable reading. I highly recommend it.

Thanks to Melinda Byerly for very useful comments on this piece!

* The original article “Benefits matter, or why I won’t work for your Y Combinator startup” appears to have been completely removed from the Internet by its author. Which is a pity. It made some good and true points, and generated some useful discussion, you can see examples at the link above.

Transitioning Your Online Identity

7 Steps to Take Before the Axe Falls

Though I have no idea what’s in store for me personally, the impending acquistion gives me ample reason to reflect upon the fact that I’ve been through this before. And to wish that someone had given me the advice I’m about to give you.

When you’ve been with a company for a long time – and the last ten years, in Internet time, have been very long indeed – most or all of your professional digital identity is likely wrapped up in that company. You may not have an email address outside your work one. You may have a company blog, but probably not a personal website. What happens when you suddenly no longer have access to your old company resources? What if all the online evidence of your hard work for the company… just disappears?

Any work of yours that is stored or referenced online is part of your digital footprint, and a vital part of your professional history. But (even without an acquistion) websites change over time, webmasters forget or lose track of things, and whole swathes of your professional life can vanish overnight (whereas that photo of you doing tequila shots in your underwear will live online forever).

When your future with a company is uncertain (and, these days, whose isn’t?), it’s wise to establish an independent online identity. As soon as possible. Like, now.

Here’s how:

1. Get your own domain name. Some variant on “yourfirstnameyourlastname.com” is good, if available.

Tip: Do NOT look up the availability of a domain name until you have your credit card in hand and are ready to pay for it. I’ve heard of cases where someone checked on an extremely-unlikely-to-occur-to-anyone-else domain name, saw that it was available at the time, came back later to buy it – and found it had been mysteriously purchased by a domain squatter who now wanted a lot of money for it. This isn’t supposed to happen, but… why take chances? Domain registration costs about $10 a year, so it’s worth grabbing a domain even if you’re not sure you’re going to use it.

2. Get it hosted. I’ve been using Dreamhost for years and am happy with them (disclaimer: if you sign up with them after clicking that link, I’ll get a kickback), but I’m sure there are plenty of similar. Unless you’re prepared to be your own sysadmin, look for a service that offers something like Dreamhosts’s one-click installs of WordPress – that’s the easiest route to your own website.

NB: Dreamhost and its ilk can also do domain registration for you, and often include one or more free registrations in your sign-up package, so you might want to explore hosting options before you buy a domain name.

3. Set up a new, professional email address using your new domain name. This is one of the major reasons to have your own domain. Frankly, using a gmail or hotmail address for professional email looks amateurish.

Most web hosts will let you set up unlimited mailboxes, so you can create separate email accounts for personal and professional use. Most web hosts also offer server-side spam filtering as well. Get that set up, because you will want your professional contact email address to be widely available online, and that means it’s going to get spammed. (Then you’ll realize how spoiled you’ve been with corporate email; grit your teeth and deal with it – the important thing it to be accessible.)

4. Get your resumé up, both on your own site and on Linkedin. Make sure it’s easy to contact you from either.

5. Copy to your new blog any content from your company site that you are directly responsible for – and have sufficient rights to. Sun blogs explicitly state that their contents are copyrighted by the individuals who wrote them, but I suspect this is unusual for corporate blogs, so be sure of your rights before you start republishing material en masse. The large body of writing I did for Adaptec/Roxio was under a “work for hire” agreement, so I had no copyrights in it. Unfortunately, most of that has vanished (even from the Wayback Machine) and is now untraceable.

I should have created an electronic clippings file (just as I keep paper copies of magazine articles I wrote years ago), and I advise you to do so now. I don’t know what fair use laws would apply to making such widely available on your site, but at least you could send samples if anyone asked.

If you’re a big enough wig to have had your name included in company press releases, grab copies of those as well. Don’t assume that the world will always remember all your triumphs.

6. Create an index of links from your resumé to the most important of your content and any other mentions of you on the company site. As long as that content is still available, it’s a useful record of what you’ve accomplished, and it’s right there on the official website with the old company cachet. But check those links periodically; when and if they die, replace your links with “available on request” or similar wording.

7. Also keep copies of any photographic and video “evidence” of your professional skills and activities, e.g. you might have been filmed speaking at a conference (especially if I was around). Think of such videos as your demo reel, showing off both your industry knowledge and your speaking skills.

If you do all this now, if and when the chop eventually comes you’ll be prepared. You can then leave a graceful farewell message pointing to your new online home, and start receiving callers there right away.

Got any tips, thoughts, or experiences to add? I’d love to hear them!

Update: Also see Katy Dickinson’s very useful post, After the RIF

The First Colorado Front Range Girl Geeks Dinner: Jai Ho!

The first Colorado Front Range Girl Geek Dinner was held on Thursday, March 5th, on Sun’s Broomfield campus. More than 80 people attended, only one of whom was (a very brave) male.

Sun sponsored this first one with food, drink, and venue. There was plenty of interest from other individuals and businesses in helping with the next (contact me to be put in touch with the now-being-formed committee). Thanks to the many who helped spread the news (including Jeremy Tanner, who helped get the word out to startups and other smaller businesses). We had at least 80 attendees (probably more – I don’t think we caught quite everybody at the registration desk), and were in touch with several dozen more who couldn’t attend on this particular date but definitely want to participate.

With this kind of momentum, I think the next CO FR GGD can take place in about two months (but I’ll be leaving it up to others to organize that one as I expect to travel heavily from now through July).

The atmosphere in the room was electric and inspiring, and I hope was encouraging for those who had recently lost their jobs (or fear they might soon). Women helping women can be a powerful resource in the workplace, and that’s what Girl Geek Dinners are about.

Colorado GGD

^ listening to Linda, the “voice from on high”

Linda Skrocki put together a presentation which I ended up delivering (with her participating by phone) because she was home with a flu and didn’t want to infect the rest of us.

Our aim was to showcase Sun’s many activities in social media, in order to illustrate how other companies and individuals can use social media to enhance their own brands, win friends and clients, and influence people. Social media is important in just about any job these days, so I hope the information was useful to other women wanting to add to their work skills.

 

I noted a lot of interest in the room at the idea of managing one’s personal brand and identity online; that might be a topic for a future talk. One attendee wanted to talk more with us about Sun’s “radical transparency” in relation to a project she’s working on. And it seems that people want to hear more about videoblogging, which of course I’m happy to discuss anytime.

Colorado GGD

My only (personal) disappointment was that I was so busy running the show, I had very little time to talk with anybody – and there was a roomful of fascinating women I’d love to know more about. I look forward to making up for that next time!

Thanks to Kristin Tulp of Level3, we had TV coverage, with a segment by Jodi Brooks of CBS4 news (Denver) on Friday night. As part of a series on “Beating the Recession,” the piece talked about how we “Geek Girls” are rallying together to help ourselves and each other in a hard job market. I don’t know whether the segment will be posted on their site. Perhaps if enough of us ask them…? Here’s the transcript: ‘Geek Girls’ Gather In Broomfield For Networking

other coverage:

In case you’re wondering about the title: Jai Ho is the Oscar-winning song from the end titles of  Slumdog Millionaire. The song’s composer, A.R. Rahman, says that Jai Ho translates as “May victory be yours.” Which seems to me a fitting benediction for my fellow girl geeks.

Thrilled in Boulder

Last Saturday I attended a podCamp in Boulder, similar to camps I’ve attended in Italy. The topics were mostly techie (of course), and it was stimulating to talk with other folks doing social media et al, and get a fresh perspective.

But the most fun part was at the end, when we learned part of the dance moves to Michael Jackson’s Thriller. (I was participating at first – you can find footage of me if you look hard – but had to duck out to meet a friend and bring her back.)

2007 in Review

above: another gorgeous winterline sunset, Mussoorie, December 2007

The past year was so busy that, in spite of the many articles, photos, and videos I published here, there are still travels and events that I haven’t even mentioned, video and photos you haven’t yet seen. 2008 is shaping up to be even busier so, in case I never get to those, I thought I’d do a quick gallop through 2007 and at least hint at some of the stuff you missed.

The first half of 2007 was mostly awful. But, somewhere around August, things changed drastically for the better, and I began to think of having a T-shirt made saying: “Life doesn’t suck.”

January

6: As a Christmas present from my dad, Ross and I, along with some of the British side of our family, saw Spamalot in London, the very last night that Tim Curry was in the cast. Fantastic! We also had our portraits taken.

14: Enrico and I took a day trip to Sormano and other points on the Lake Como peninsula above Bellagio

19-21: In Rome for my first (but not last) barCamp.

February

Ross and I were busy completing her application to Woodstock School, due March 1st. Much anxiety around this whole process, not least: wondering how I would pay for tuition.

14-19: I visited my dad in the UK again. I don’t remember now if this was because he had been in the hospital again or what.

^ Alpini in Lecco, March 2007

March

7: Attended the Cisco Expo in Milan.

20: Began working for Sun Microsystems, as a part-time contractor. First trip to Broomfield, Colorado, returning on the 28th, just in time for:

30: First Girl Geeks Dinner Italia

31: rItalia Camp

Infant apricots on the young tree in our garden. late March, 2007

April

Worked on my garden, held down two jobs, Ross got accepted to Woodstock (and now I knew that I could pay for it).

hothouse geraniums, Apr 15, 2007

22: Visited Milan Design Week with Ringae Nuek. (No, that’s not her in the picture.)

Milan Design Week 07

this was taken in the courtyard of Castello Sforzesco

28: Enrico and I went to the Castello di Vezio, near home on Lake Como.

May

15: Flew to Colorado for Sun again. Visited my classmate Tin Tin in her fly genetics lab. Returned to Italy just in time for:

26: FemCamp

June

Continued preparations for Ross to go to Woodstock, including getting her student visa for India.

17: Had lunch with Pamela, a Woodstock alumna, and her Swiss-Italian husband Tino at their holiday home on Lake Como.

21-25: Visited England while my dad was having knee surgery again.

Towards the end of the month, a doctor saw something she didn’t like on my mammogram, which began a period of torture and extreme anxiety. Around the same time, my mother was having an ovarian cyst the size of a grapefruit removed. Which, thankfully, turned out to be benign.

at the beach – July 6, 2007

July

5-8: We drove down to Roseto degli Abruzzi for my mother-in-law’s 80th birthday, stopping along the way at an excellent restaurant near Modena.

11: Finally got the word on my biopsy: no cancer. The next evening, to celebrate, we had expensive cocktails with friends before we all went to see Harry Potter and the Order of the Phoenix together (in English) in Milan.

14: Had a visit from Peter and Peggy Jenks, former Woodstock staff.

21: I (and a bunch of other people) won a dinner at one of Italy’s finest restaurants, Symposium, in Le Marche, sponsored by San-Lorenzo.com. Spent the night in the nearby town of Cartoceto, which Susan and I toured the next day in intense heat.

28: Ross and I flew to London with her 46 kilos of luggage, to spend a few days with my dad and Ruth, and pre-celebrate Ross’ 18th birthday:
Ross birthday champagne

August

1: Ross flew out from Heathrow. Her departure did not go smoothly. But she got there safely and was happily launched on her great India adventure.

3: I flew to Colorado to spend my vacation (from TVBLOB) working for Sun, staying with Tin Tin again.

when geeks do urban planning – Broomfield, CO – Aug 2007

11: Ross turned 18 at Woodstock. By this time we were getting regular phone calls from her and knew that she was doing well and very happy. This was worth all the upheavals it had taken to get her there.

12: Tin Tin and I went hiking in the Rocky Mountain National Forest.

17: Flew to New Mexico to visit Woodstock friends Steve and Sharon.

18: Sharon and I visited Santa Fe, including the Crafts Museum.

31: College friend Steph came to visit from Tulsa; we drove down to Taos by way of the Garden of the Gods.

September

2: Back to Broomfield.

5: Flew to San Francisco and saw many old Bay Area friends, and a few Woodstockers, before going down to San Jose, where I filmed many Sun speakers at the Storage Networking Industry Association’s Software Developer Conference (SNIA SDC).

15: Participated in a fun fundraiser in San Francisco.

17: Flew back to the UK and spent a couple of days with Dad and Ruth.

20: Flew back to Milan. By this time, I had parted ways with TVBLOB, and only had one job to do, to my considerable relief.

We had house guests as soon as I arrived: my Woodstock classmate Sara Ahmed, and long-time family friends Leslie and Nathan. While they were all with us, we visited the beautiful old abbey at Piona, towards the northern end of Lake Como.

28: Enrico and I began to enjoy the advantages of the empty nest. On a sudden invitation, we took off and spent a weekend inVenice:

October

6: Wine-tasting in Valtellina.

19-21: Hosted Web Women Weekend at our home in Lecco.

27: Enrico and I took another day trip on the lake, eating at Beccaccino (justly famous for its fish) in Sorico.

November

3: Enrico and I went to Lugano for eTourCamp, on the way taking the ferry across the lake:

Lake Como, Nov 2007

10: My travel arrangements for India all set, we had our traditional fall dinner party a bit early.

14: Left Milan for Delhi. Arrived the same night, slept in a hotel for a few hours.

15: Took the Shatabdi Express to Dehra Dun and a taxi to Mussoorie. Wandered around the school looking for my kid til I finally met up with her on the ramp. She hugged me tight and whispered: “We’re so weird.”

16: Filmed Ross et al in a Bollywood version of “The Taming of the Shrew” – she played Bianca.

shrew

19: Pondered my past as a technical writer and my future as… what?

^ Ross and cat, Mussoorie

28: I turned 45.

Wrote, photographed, and filmed lots more stuff about Woodstock, spent intense times with many old and new friends, all the while working remotely for Sun.

December

14: Ross and I, alongside a school party of 200 kids plus chaperones, went down to Delhi at the start of our winter vacation.

16-18: In Delhi: shopping, eating, running around, seeing friends.

^Â I have not tried dragan (dragon?) fruit yet – never heard of it before. Note the strawberries, cherries, and plums – none of these were available in India a few years ago.

19: We flew to Mumbai, where we spent another intense period shopping for a sari, seeing many old friends (mine), and meeting movie stars. And I bought art:

Rashmi Dogra tin trunk

^ a piece by artist Rashmi Dogra – a tin valise, with a Kathakali dancer’s face – this was my Christmas present for me!

29: Ross flew to Goa, I flew to Delhi.

30: More shopping in Delhi.

31: Arrived in Milan, Enrico picked me up at the airport. After a few hours at home to rest and unpack, we drove up to a place in the mountains where friends were staying, to celebrate New Year’s with them. I made it through dinner, but slept through the traditional midnight feast of lentils – and slept through 25 people partying in the room next door, and fireworks going off in the street outsidehttps://www.beginningwithi.com.

And I think that’s about enough for one year!